Project Title: Long form animation explaining how the company brings investors and entrepreneurs together.

Completed: 11/24/2008

Description: Cathedral Partners required presentation for their new web 2.0 website for connecting buyers and sellers of privately held companies. They match a company that needs capital for with a buyer based on a matching technology, then we give them the tools needed to manage the process.

My Role: I was responsable for the entire animation from start to completion.

View the animation here

The basis of the brief was as follows: The story, detailed in the mockup, is very simple. It needs to convey the following:

• A buyer has money that he wants to invest.
• A seller is in need of an investment.
• Each of them know a lot of people, but they don't know all the people (or the right people).
• They connect on Cathedral partners and now they know each other.
• The implication is that the seller received the 40 million$ from the buyer.

Wants

• Buyers are blue and sellers are green
• Professional, no consumer oriented presentations please
• less than 30 seconds (30 is the absolute most)
• the ability to replay
• 925 pixel width by 245 pixel height
• polish - your design work should have excellent flow

Don't Wants

• anything corny
• greater than 30 second

A complete brief can be seen here